The QRILL Pet Blog

Premium and exclusive products are on the rise in the pet food industry, and it is more important than ever to stand out. Krill is a relatively new ingredient that can really make a difference to your brand.

It is no secret, the pet industry is booming and will continue to rise. At the same time the industry is changing rapidly and pet food brands need to keep up to fulfill more conscious consumer demands. They have every reason to be more mindful, as pets today are considered more and more as family members and pet owners want to purchase only the best for their beloved animal companions. We see how trends from the human industry are more rapidly transferring over to the pet industry and we expect that this trend will be prominent in the years to come.

The pet nutrition market is on the move and there is no question that pet owners are continually seeking out healthy foods with proactive ingredients for their pets. Many pet owners are starting to embrace the “what’s good for me is also good for my pet” mentality and that is good for companies in the pet nutrition space.

Premium pet foods are formulated to meet or exceed your pets nutritional needs by using high quality ingredients. It is important for pet food formulation experts to choose the right ingredients in order to be able to offer premium quality food. Typically they contain fewer chemicals, are from a single source and meet sustainability requirements.

 “Every dog has its day” is a phrase that we all should live by. Everyone needs their special moment or a time in their life when they have a chance to do something exceptional.  Dogs are no different.  And while it’s assumed that every day will be special for our dogs, there is one day in particular that is dedicated to recognize just how important they really are. 

One of the biggest trends in the pet food industry of 2018 is that pet parents are increasingly looking for healthy foods with proactive ingredients. With this in mind, we foresee a rise in the interest of omega-3 as a ingredient in pet food, and with good reason.

Pet parents want to ensure that their furry family members are healthy, happy, and live long lives. Omega-3s play a very important role in pet food, as dogs and cats are unable to produce them naturally and rely on their diet to maintain healthy levels.

Research shows that consumers are spending more money on their pet food than ever before to keep their dogs and cats healthy. In fact, pet spending in America has risen every year since 1994 and is estimated to have reached $69.51 billion spent in 2017 – meaning consumers spend more money on their pet food than food for themselves.

Fed on QRILL Pet, Norwegian Joar Leifseth Ulsom’s dog team wins ultra-endurance Iditarod Trail Sled Dog Race.