Aker BioMarine’s QRILL Pet brand takes home the top prize in the Pet Dietary Supplements category at the World Branding Awards Animal Edition.
Held in the palatial surroundings of Hofburg Palace, Vienna, Austria, the Animalis edition of the World Branding Awards, recognises the marketing work of the world’s best pet and animal brands.
‘Animalis’, Latin for ‘animals’, the second time the international awards ceremony has been staged, with a staggering 1,000 brands from 38 countries being nominated by the public. Over 95,000 pet and animal lovers from around the world voted for their favourite brands.
Commenting on the award, Knut Heggen, VP QRILL Pet Sales, Aker BioMarine says, “We are always looking to further develop as an ingredient brand, recognised by end consumers. Creating that brand awareness is key to helping us educate pet owners on the numerous health benefits of the nutrients in QRILL Pet. This award is testament to that and the exceptional work our marketing team consistently produces to raise our profile.”
“The Animalis Edition of the Awards are an acknowledgement to the tireless effort of the teams that build and maintain their brand presence in an ever-changing market in the pet and animal industry,” says Richard Rowles, Chairman, World Branding Forum.
Julian Andersen, Managing Director, World Branding Forum adds, “A good brand needs to offer a meaningful experience to their customers, while remaining relevant and distinctive. Brands that do win show that they have set the standard for what is expected of other brands to be at the top of their game.”
Taking the stage to accept the award on behalf of the company, Aysen Korucu, Senior Marketing Manager QRILL Pet, Aker BioMarine, says, “We are incredibly proud to receive this prestigious award for our QRILL Pet brand, as it shows that our marketing and branding efforts make a genuine impact, both on the pet industry and on its consumers. It is also particularly satisfying as an ingredient brand, which can often be overlooked by pet owners, to be directly nominated by the public.”
A functional ingredient for pet food derived from Antarctic krill, QRILL Pet is a natural source of omega-3 fatty acids, marine proteins, choline and the powerful antioxidant astaxanthin. Offering a number of health benefits for pets, including healthy organs, joints and fur it is an increasingly popular ingredient choice for forward-thinking pet food companies producing functional, high quality feed formulations.
Maren Dahl, Category Manager, Felleskjøpet says, “Having an active and engaged partner like Aker BioMarine is invaluable. We work hard to offer our customers super premium quality pet food and we are therefore completely dependent on having the best ingredients, from the best suppliers. We are very proud that both our Appetitt brand and one of our key ingredients, QRILL Pet have been named “Brand of the Year”, while she adds, “Connecting with the consumer is vital and the marketing and brand building efforts the QRILL Pet team produce make this often-difficult task much easier.”
Collaborating with customers, to help educate pet owners about which nutrients are vital to the health of their pets, the QRILL Pet marketing team offer their partners extensive scientific documentation along with targeted marketing support.
The World Branding Forum (WBF) is a global, non-profit organisation dedicated to advancing branding standards for the good of the branding community as well as consumers. This includes those who work in the branding, design, marketing, advertising, public relations and communications disciplines worldwide. The WBF produces, manages and supports a wide range of programmes covering research, development, education, recognition, networking and outreach.