QRILL Pet has
The partnership will focus on the customization of raw materials, sharing best-in-class practices from both parties to jointly promote the development of pet health food.
QRILL Pet continues its strategic growth in China
The agreement was signed during the 5th annual China International Import Expo (CIIE) in Shanghai earlier this month. This is the second time QRILL Pet andthe 4th CIIE event in 2021.
At the moment, utilizes QRILL in its tailor-made pet staple foods, which not only effectively improved the nutritional value and functional performance of pet food but also won the recognition and support of consumers in China.
China is the world's largest market for marine ingredients and it is an important strategic growth area for QRILL Pet (and Aker BioMarine). One of the key factors for the brand's development in the Chinese market is having a local team that consists of well-experienced professionals within the pet food industry in the region.
“China is an extremely fast developing pet food market and we are already making strides with ,” says Matts Johansen, CEO, Aker BioMarine.
"We are much more than an ingredient supplier. We are a collaborative partner who brings valuable insights, introduces new market opportunities, and guides our customers for growth and product expansion across all aspects of the supply chain, even down to marketing."
"By strengthening this strategic partnership and heavily focusing on , we can ensure success in the Chinese market and together we will in China."
Ms. Zheng Zhen, the deputy general manager of . “This level of excellence coincides with the outlook and expectations of
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