Lisa Miller, our Communications Director at Aker BioMarine, is responsible for creating and implementing the company’s global brand communication strategies to help krill stand out as the go-to ingredient for animal and human nutrition.
The pet market is continuously evolving and to stay ahead of the curve, it’s important to make your brand stand out in a crowded marketplace.
A mixed-bag approach is essential to making it all come together, and your communication strategy is an important piece.
By building a strong plan, you are on your way to taking your pet brand to new heights!
1. Determine your audience
As a leading B2B ingredient solution, QRILL Pet targets feed and supplement manufacturers. To that end, it’s crucial that we position our core communication messages with media outlets and channels that will attract professionals and experts looking to incorporate a unique and unrivaled ingredient, such as krill, into their brand portfolio.
In addition to the interest from industry partners, our knowledge and commitment in the pet nutrition space have also helped make QRILL Pet a well-known ingredient among pet lovers globally. As we draw curious consumers to our site to learn more about the key benefits of krill for animals, it’s important for us to connect on a level that engages and inspires them.
It doesn’t matter where your brand is positioned in the market, identifying your audience is the first step to communication success!
2. Differentiate from the rest
You have established your audience, now it’s time to develop your core messages. Solid messaging is one of the most important parts of any communications plan. To create impactful messaging, you first need to address a challenge. Once you understand that challenge, it’s time to come up with a solution.
Identify how your brand is different or unique and why what you are offering stands out from the rest. Once you have that in order, it’s important to focus on a series of consistent well-crafted messages. And don’t forget that you need to be clear, simple and concise.
Today, pets are family members and pet owners are seeking out only the best ingredients and products for their beloved animal companions. “What’s good for me is also good for my pet” is the motivation behind many pet owners, and with this in mind, pet parents are increasingly concerned about preventive health and nutrition.
What’s good for me is also good for my pet is the motivation behind many pet owners.
QRILL Pet is the solution to this global need and by leading with our unique health benefits, backed by science messaging, we are aligning with both brands and consumers alike.
How krill can make a difference to your pet food brand
3. Choose the best channels
Think about the channels that will work best for your brand. From blog posts and podcasts to industry magazines, online sites, TV shows and more, there are many mediums to help get your message out and across. It all comes down to who you are targeting and how they consume their news.
At QRILL Pet, we collaborate closely with our pet industry media contacts to help us spread the word about the benefits of krill, the science behind the brand, new partnerships and growth and the future of the industry.
By aligning with the best media outlets, you are raising the bar when it comes to credibility because it is important to have external voices share your news in a positive way. It’s equally important to leverage your company’s channels to garner influence and build trust in your brand while connecting with the most important audiences.
The QRILL Pet team uses its brand’s website, blog, and social media channels to help engage and educate.
Remember that it’s all about providing solutions and creating content that inspires others. And do not forget to reshare and repost for more exposure and visibility.